HLB Jumpstart

Media Publicity Programme

Plot
Hong Leong Bank champions Malaysian social entrepreneurs who help build sustainable communities through the HLB Jumpstart platform which provides financial knowledge, branding and marketing, volunteership, tools & digitisation, and commercialisation. It is a quality CSR programme which deserves genuine, widespread media publicity to inspire more.

With no advertising support in the brief, Sambal Lab propose a PR programme which prioritises quality stories over quantity. The programme goes on to achieve high media publicity through mainstream media by offering their editors what they crave most—in-depth, impactful coverage.


Performance
46 Total Articles in Mainstream and Online Media.

24 Commendable Headlines from 1-on-1 Interviews and Press Releases.

RM978,129 in PR Value. 64% above KPI of RM600,000.