We believe

NO FLUFF

YES, we don’t muck around. Our creativity is tempered by strategic insights and gauged by tangible sales & growth results.

NO EXCUSES

YES, we provide solution-based creative ideas that are relevant, actionable and effective. And we have the awards and references to back this up. It’s been said, that we worship at the Altar of Efficiency.

NO BUREAUCRACY

YES, just like you, we’re brand owners who understand what it takes to succeed. You deal directly with us, so no fuss, no muss. We get to the point, and we always remain on point.

In a marketplace deluged with cries of ‘I’m different’, ‘I’m unique’, our peerless focus still remains

BEING EFFECTIVE.

We do what is needed to ensure you remain RELEVANT in your market. Forget about ‘Outside-the-Box’ because to us the box simply does not exist.

Our focus & commitment will DIFFERENTIATE you from your competitors.

WORK WITH SOMEONE WITH

AMBITION.

Our Team

CRITICAL THINKING. CREATIVITY. GRIT. PASSION. ACTION. WE’RE ALL THIS AND MORE. WHEN COLLABORATING WITH CLIENTS, WE SAMBALLIANS UTILIZE THESE TRAITS TO SPAWN AMAZING CONSUMER BRAND EXPERIENCES.

Balreet Gill

Founder

Balreet possesses the amazing gift of bringing a brand to life via visual, sensory and creative experiences. 360 campaigns are her forte.Read more

She’s developed & helmed many long-term brand platforms & campaigns for international brands operating in Malaysia. Balreet’s managed financial, beverage and lifestyle brands. She’s mastered the skills of dark marketing, earning most of her stripes in the sin industry

Innovative thought leadership, flamboyance, attention to detail and strategic planning capabilities are what define her career which began 17 years ago with G2. She moved to TBWA/Tequila 3 years on, where she continued to build her formidable reputation.

After almost 7 years there, she relinquished her position of Brand Leadership Director. Following a short break from it all, Balreet founded Sambal Lab.

Jodh Dheensay

Research & Project Head

Driven by a desire to understand what lies beneath the surface, Jodh’s greatest strength is his ability to read situations, environments and challenges with clarity and depth.Read more

Jodh began with the family business in 1996. He learned some about operations, strategic planning, manufacturing and international marketing. He gained a solid understanding of growing a business and keeping it profitable. The company manufactures furniture for the hospitality and F&B industry.

In 2006, he ventured into interior building & fitouts, while at the same time he renewed his interest in entertainment, media & production by freelancing on several projects.

As of 2010, he’s been a partner in Sambal Lab, focusing on research & analysis, strategy, and, production. Jodh’s applied insights play the integral part in ensuring Sambal Lab’s project goals are business focused.

Jeninder Gill

PR Head

With her eloquence, grace and keen intellect, Jenny has cultivated strong ties with media and client alike. She brings to the table 16 years of experience in Public Relations.Read more

Jenny spent the first 5 years of her career with a leading stock broking company in KL. She found her calling in marketing communications and in 2000, launched into Public Relations, honing her skills in corporate communications, CSR and social PR. Over the next 10 years, she held progressive roles at Grey Worldwide and then Leo Burnett, working on multinational, consumer, and corporate accounts.

Jenny came on board Sambal Lab in 2011 and began with luxury & lifestyle PR. She gradually expanded her portfolio to include capital markets in Malaysia, and global PR in Hong Kong, London and New York. Though based in Malaysia, she’s had the experience of activating several campaigns abroad, representing Malaysian capital markets institutions.

We do

We began as a strat planning unit in 2010 and evolved into a full-service boutique agency. Our forte lies in unearthing a brand's phyche and turning this insight into a tangible success story.

Brand Insistence is the divine realm beyond Brand Preference.
Whether you’re a new, sub, dominant or challenger brand, Sambal Lab will take you there.
Services provided:

1. Strat planning

2. Brand assessment and repositioning

3. Building brand identity & platforms

4. Brand architecture

We apply holistic branding, integrate target-specific channels and ensure constant brand presence, optimal visibility and high engagement.
We generate, activate & implement campaigns from conceptual stage right down to consumer engagement, media engagement, digital & social media, and PR.
Sambal Lab turns an idea into a plan, a plan into action.

Today’s marketplace isn’t about consumption or purchase alone.
It’s resolutely defined by consumers yearning new experiences.
A robust campaign demands going beyond traditional communication and advertising.
Experiential activation is the ABSOLUTE TOOL to strengthen and compliment any campaign.
Whatever your specific requirements may be, Sambal Lab will create a campaign that ignites Brand Insistence.

We’re duty-bound to ensure the continuum of meaningful relationships between brand and consumer, institution and stakeholders.
Success is achieved by using the most effective channels, be they traditional, digital and/or social media. Experiential PR is our mainstay.
It’s about engaging the audience with exciting, crucial and timely information.
Sambal Lab keeps it savvy, clear & concise.