• No Fluff
  • No Excuses
  • No Bureaucracy

We believe

NO FLUFF

YES, we don’t muck around. Our creativity is tempered by strategic insights and gauged by tangible sales & growth results.

NO EXCUSES

YES, we provide solution-based creative ideas that are relevant, actionable and effective. And we have the awards and references to back this up. It’s been said, that we worship at the Altar of Efficiency.

NO BUREAUCRACY

YES, just like you, we’re brand owners who understand what it takes to succeed. You deal directly with us, so no fuss, no muss. We get to the point, and we always remain on point.

 

 

In a marketplace deluged with cries of ‘I’m different’, ‘I’m unique’, our peerless focus still remains

BEING EFFECTIVE.

We do what is needed to ensure you remain RELEVANT in your market. Forget about ‘Outside-the-Box’ because to us the box simply does not exist.

Our focus & commitment will DIFFERENTIATE you from your competitors.

WORK WITH SOMEONE WITH

AMBITION.

Our Team

CRITICAL THINKING. CREATIVITY. GRIT. PASSION. ACTION. WE’RE ALL THIS AND MORE. WHEN COLLABORATING WITH CLIENTS, WE SAMBALLIANS UTILIZE THESE TRAITS TO SPAWN AMAZING CONSUMER BRAND EXPERIENCES.

Balreet Gill
Balreet Gill
Founder

Balreet possesses the amazing gift of bringing a brand to life via visual, sensory and creative experiences. 360 campaigns are her forte.Read more

 

Jodh Dheensay
Jodh Dheensay
Research & Project Head

Driven by a desire to understand what lies beneath the surface, Jodh’s greatest strength is his ability to read situations, environments and challenges with clarity and depth.Read more


 

 

Jeninder Gill
Jeninder Gill
PR Head

With her eloquence, grace and keen intellect, Jenny has cultivated strong ties with media and client alike. She brings to the table 16 years of experience in Public Relations.Read more

 

 

 

 

We do

We began as a strat planning unit in 2010 and evolved into a full-service boutique agency. Our forte lies in unearthing a brand's phyche and turning this insight into a tangible success story.

 

 

      • Brand Insistence is the divine realm beyond Brand Preference.
      • Whether you’re a new, sub, dominant or challenger brand, Sambal Lab will take you there.
      • Services provided:

1. Strat planning

2. Brand assessment and repositioning

3. Building brand identity & platforms

4. Brand architecture

 

 

        • We apply holistic branding, integrate target-specific channels and ensure constant brand presence, optimal visibility and high engagement.
        • We generate, activate & implement campaigns from conceptual stage right down to consumer engagement, media engagement, digital & social media, and PR.
        • Sambal Lab turns an idea into a plan, a plan into action.

 

 

      • Today’s marketplace isn’t about consumption or purchase alone.
      • It’s resolutely defined by consumers yearning new experiences.
      • A robust campaign demands going beyond traditional communication and advertising.
      • Experiential activation is the ABSOLUTE TOOL to strengthen and compliment any campaign.
      • Whatever your specific requirements may be, Sambal Lab will create a campaign that ignites Brand Insistence.

 

 

      • We’re duty-bound to ensure the continuum of meaningful relationships between brand and consumer, institution and stakeholders.
      • Success is achieved by using the most effective channels, be they traditional, digital and/or social media. Experiential PR is our mainstay.
      • It’s about engaging the audience with exciting, crucial and timely information.
      • Sambal Lab keeps it savvy, clear & concise.

 

 

 

 

 

 

We achieve

Some of our work

The Venture Experiential Activation
Chivas Regal Extra 360° campaigns · Experiential Activation · Public Relations
Martell 300 Experiential Activation
Royal Salute Experiential Activation
Great Dinners of the World Experiential Activation · Public Relations
Martell Pure Gourmet 360° campaigns · Brand Consultancy · Experiential Activation · Public Relations
Martell Cognac 360° campaigns · Experiential Activation
RSM RKT Public Relations
Absolut Elyx Experiential Activation
Chivas 18 Experiential Activation
Tiger FC Experiential Activation
Smirnoff Ice Experiential Activation
Mevius Brand Consultancy
JTI Partner Brand Consultancy
The Glades Public Relations
Winston Brand Consultancy

 

 

Contact

WORK WITH SOMEONE WITH AMBITION

Holler at the bosses

Balreet
+6012.202.5334

Jodh
+6012.210.7489

Or shoot us an email